Samsung Electronics: And the Struggle for Leadership of the Electronics Industry

Samsung Electronics: And the Struggle for Leadership of the Electronics Industry

ISBN: 047082266X

ISBN 13: 9780470822661

Publication Date: June 28, 2010

Publisher: John Wiley & Sons

Pages: 246

Format: Paperback

Author: Anthony Michell

3.57 of 14

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This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.

Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.